To promote Swahili language both locally and internationally.

Bring together local and international film producers and distributors to be able to engage and do business.

Promote content creation through pitching competitions in which the winners are awarded production funds.

Capacity budding of the film industry through training.

To  screen films creating a buzz which will ultimately lead to increased watching of Swahili content.

Create a forum for upcoming filmmakers to gauge their capabilities and abilities in film-making.